The internet is a wealth of knowledge that is home to plenty of free courseware, videos, and articles relevant to pretty much any topic imaginable. Unbeknownst to some businesses, this can be a powerful marketing tool that doesn’t cost a penny.
Getting brand recognition and market exposure is a top priority for businesses looking to make a splash in their respective industries. While some entrepreneurs and businesses get their product exposed through selling courses on online eCommerce platforms, others choose to market their courses for free in the hope that the free course stirs up a general interest, ultimately persuading the potential customer to reach out for more information.
A free online course can easily be created within an LMS that has eCommerce capabilities. The LMS should give you the ability to brand the shopping cart so that individuals coming to the website get the slickest user experience as possible.
Litmos not only has the capability of selling courses through its eCommerce platform, but it also allows for the free marketing of courses. Whether it be a free webinar for exposure, or free course for the general public, Litmos can strategically create and market these free offerings to drive and increase online traffic.
Free eLearning Guides
This brief guide contains the top 10 eLearning insights from industry expert Jay Cross in collaboration with Litmos.
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