About Samantha Lang
Samantha Lang is Content Director for SAP Litmos. She joined SAP via its acquisition of CallidusCloud in 2018, following CallidusCloud’s 2014 acquisition of Clicktools, where she'd served since 2012. Samantha has contributed to B2B software marketing teams for nearly 20 years, specializing in messaging, content creation, branding, and creative strategy. She holds a BA in English from Fordham University and an MFA in Creative Writing from American University.