The world’s top Olympic athletes all answer to a coach, so why don’t managers and CEOs do the same thing?

Coaches can offer valuable feedback, helpful suggestions and loads of real life examples. They are vital to an athlete’s success. You need look no further than to the 2014 Winter Olympics for hundreds of examples of exactly this.

This recent study shows that while very few in leadership positions receive coaching, 100% of them would actually welcome it. Some of the top areas that most managers and CEOs find they need the most help on is:

• Sharing leadership/delegation
• Conflict management
• Team-building
• And mentoring

“We are moving away from coaching being perceived as ‘remedial’ to where it should be: something that improves performance, similar to how elite athletes use a coach.”