Do Companies Really Want to Sacrifice Productivity?
No, of course they don’t. But a recent article on Workforce Management “Training is Taking a Beating in Recession, Studies Find” quotes Bersin & Associates as having reported that the average company expenditure on an individual’s training has “dropped by 11% from $1202 per learner in 2007, to $1075 per learning in 2008.”
My first thought was ‘oh oh, this is not good news’.
But my second thought was ‘why are people still spending so much on staff training?’
Now, more than ever, is the time to be smart and switch to an online training system. Bersin says ‘the U.S. corporate training market shrank from $58.5 billion in 2007 to $56.2 billion in 2008, the greatest decline in more than 10 years.’
But while the training market is shrinking, the eLearning market is still looking very positive. The latest poll of 254 learning and development professionals conducted by Cegos concluded that 36% of businesses say they will be increasing their use of e-learning next year.
Recent benchmark research