YouTube hit the mainstream pretty hard in 2014. Or maybe I should rephrase that to YouTubers hit the mainstream in 2014. Of course the kids have been watching their favorite YouTubers long before 2014, but it just feels like the rest of the world is finally gaining interest. Youtube's popularity is a great example of non-learning professionals creating instruction. And in some cases very good instruction.
1: Keep the overall Length of the video short
The learning nugget to remember: Whether you're scripting a quality piece of content or recording a spontaneous communication, keeping it short and focused is always appreciated by the learner.
2: Be Specific and Focused
The learning nugget to remember: Motivated learners, with a real need, will suffer through the WORST training to get at the information they need to get the job done.
3: Use Other YouTube features to Support the Video
The learning nugget to remember: Provide support material in different formats for easy access, and repetition of important content.