Zumba

Zumba is the largest branded fitness company in the world – reporting more than 15 million weekly participants, in 200,000 locations, across 186 countries. Known as “exercise in disguise”, Zumba® blends contagious world rhythms with easy-to-follow choreography, for an effective, total-body workout that feels more like a party than exercise. Zumba requires licensed instructors to lead Zumba classes and must be licensed in each Zumba class they instruct. Instructors are also trained on how to help people engage in the dance and let loose in the class so they can achieve their fitness goals.

As a fitness organization training and educating instructors internationally, Zumba needed a way to seamlessly globalize its continuing education programs for fitness instructors worldwide and integrate that training into its program. Zumba desired a solution that could be deployed to thousands of diverse users worldwide across different devices and in different languages, and they needed this type of solution to reduce costs to instructors and add an additional revenue stream for the company.

Zumba enlisted the help of SAP Litmos’ learning management system to expand and enhance Zumba’s fitness training program online. The LMS provided Zumba with a sleek interface, solution scalability, seamless updates, straightforward reporting, and a simple integration.