Using Social Media to Represent Your Employer
Sometimes, employees handle corporate social media accounts, or speak on behalf of the company online (even if this does not occur through an official corporate account). In such circumstances, employees must act carefully and responsibly to protect the company’s reputation, social network and partnerships.
- Responsible corporate social media engagement and discourse
- The importance of following your employer’s business conduct guidelines while publishing content on social media
- The importance of responsible, open exchange, and the benefits of contributing positive, brand-focused dialog in a responsible way