We are influenced at a conscious and unconscious level all the time – through the people we meet and interact with, and of course advertising and marketing. Being likeable will help you to influence people at all levels, and this course will help you to discover how to do that. This bite-sized module explains the fundamental principles that must be in place if you want people to buy from you. It will also explain why certain words have negative connotations which cause doubt in the mind of the buyer.
- The fundamentals that have to be in place if we want people to buy
- Words you use every day that are perceived weak and cause buyer doubt