Bloomberg C-Suite – Domino’s Pizza

How did Domino’s go from a brand with negative brand equity to a brand choice in the saturated market of food fast? It started with a $10 million plus brand reworking, starting with the product and its ingredients that resulted after executives listened to their consumers, who wanted a better product delivered. The “pizza turnaround” began with the crust and worked it’s way to the cheese topping and everything in between. This course is part of the Bloomberg Collection which is only available for customers using SAP Litmos LMS.