Domain Transformation – Innovation and Digital Disruption – Uber
This course is part of Domain Transformation – which focuses on disruptive companies that have managed to move from one type of business to another. Here, we’ll take an in-depth look at Uber – the innovative, technologically-forward taxi company that shook up the way we order taxis. We’ll look at how they began from a simple idea one snowy night, and how they grew into the empire they currently are. We’ll also take a look at the ways they’ve grown a brand into more than just a taxi company and partnered with great causes to do good – as well as delving into their biggest challenges and flaws.
- The beginning of Uber
- The Uber brand
- Innovative collaborations – Timeline
- Challenges faced