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Course catalog / Base edition / Domain Transformation – Innovation and Digital Disruption – Uber

Domain Transformation – Innovation and Digital Disruption – Uber

This course is part of Domain Transformation – which focuses on disruptive companies that have managed to move from one type of business to another. Here, we’ll take an in-depth look at Uber – the innovative, technologically-forward taxi company that shook up the way we order taxis. We’ll look at how they began from a simple idea one snowy night, and how they grew into the empire they currently are. We’ll also take a look at the ways they’ve grown a brand into more than just a taxi company and partnered with great causes to do good – as well as delving into their biggest challenges and flaws. 

Find out more
innovation and digital disruption uber course
  • The beginning of Uber 
  • The Uber brand 
  • Innovative collaborations – Timeline  
  • Marketing  
  • Challenges faced 
Course length
10 minutes
Collection
Digital Transformation
Language
English
Country/Region
Global

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