Exploring Latino Culture
The Latino population in America continues to grow, and with it comes an increasing presence of different cultural expectations. You may know the right ways to speak to customers from your own culture, but you may be unfamiliar with customers who have adifferent understanding and processes for addressing difficulties. It is important that you understand the norms of Latino culture and how to adhere to those norms.
- Differences between Latino culture and standard European-American culture
- How to use knowledge of these differences to show respect to, build relationships with, and help build consensus among Latino customers