Marketing Hacks – Defining Your Message
A brand message is the purpose a company exists. It’s a mission statement. It’s what a company is trying to achieve and why they are trying to achieve it. It is the foundation of all marketing output and informs every aspect of a brand’s identity. This 60-second course is about you taking stock of your company’s core values and once and for all defines your brand message.
- Discover what it means to have a voice and a message
- Gain an understanding of how a brand message is vital to a company’s entire marketing process
- Learn what should be considered when constructing your brand’s message