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Course catalog / Base edition / Marketing Hacks – Word of Mouth Marketing

Marketing Hacks – Word of Mouth Marketing

It’s been said that “there no such thing as bad publicity.” Well there is, if you have a terrible experience with a certain brand, you’re going to tell people and more importantly, they will listen. According to Nielsen, 92% of consumers will believe recommendations from friends and family over all forms of advertising. So, positive word of mouth is really rather important for any business. This 60-second course introduces you to the concept of Word of Mouth Marketing, as well as some new concepts, which will be invaluable to anyone looking to market their brand.

Find out more
  • Learn how to define Word of Mouth (WOM) Marketing
  • Understand why WOM marketing is so important
  • Discover how to improve your own WOM marketing
  • Become familiar with the three E’s of WOM Marketing
Course length
1 minutes
Collection
60 Second Skills
Language
English
Country/Region
Global

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