Multi-Channel Marketing: Coordination, Cohesion and Results
The modern consumer expects to be able to interact with your brand through a variety of channels. Multiple touch points introduce complexity and makes it difficult to maintain a clear message and consistent value propositions. When channel strategy works well, every touch point strengthens engagement and perception of your brand. So how do you bring it all together?
- The five steps for developing a winning multi-channel campaign
- How personalization and segmentation can drive better results for your campaigns
- How to measure the success of a multichannel campaign
