Sales Channel Partnerships

Businesses don’t have to rely on the direct sales model to solely drive their sales. Many companies will instead form partnerships with third parties who have the knowledge, means, and reach to sell their products for them. In this course we’ll explain the reasons why companies enter into sales channel partnerships, then we’ll present to you the different sales partnerships available to businesses, and the different ways in which they can increase sales. We’ll also discuss the different pros and cons of deciding to go into a sales partnership with another organization.