The External Environment
One thing that all businesses have in common is the need for the ability to change their products or services and processes to meet modern times. Depending on the type of company you work for, change may happen very slowly over time, or it happens frequently and quite fast. Regardless of whether or not your company makes changes slowly or quickly, to stay successful and relevant businesses must be able to respond to the ever-evolving external elements that impact the way business is done.
- The rates at which companies make changes
- Environmental factors that influence those changes