Founded in 2009, Missguided is a UK-based multi-channel retailer selling clothes aimed at 16-35 year old women. They employ around 700 staff across the UK based in their HQ to support e-commerce efforts, as well as several concession and flagship retail stores across the UK. In 2017, Missguided added a new Learning and Development (L&D) function to their organisation, tasked with giving staff the opportunity to access elearning. They aimed to offer a broad range of training from induction through to systems, as well as specific competence training, namely the General Data Protection Regulation (GDPR).

Up to this point, the Missguided staff didn’t have access to any formal training. This meant that the newly formed L&D team at Missguided had a challenge on their hands to prove the value of learning to an audience who’s never had training. They sought to answer one key question: “Why do I need to do training now?”

After selecting SAP Litmos Courses to fulfill their training requirements, the team set about removing the inertia of implementing training within the business, working hard to manage learners’ expectations around pace of delivery. Although the team initially wanted to offer just GDPR training to staff, by subscribing to SAP Litmos they now have access to health and safety and onboarding training, as well as thousands of blended learning resources, enabling them to raise the confidence of staff prior to workshop training and create a more multi-channel training environment.

GDPR compliance and training is a huge focus at Missguided. The L&D team are using the SAP Litmos video training content to raise awareness and achieving the internal target of everyone being trained in GDPR, both how it applies to their roles and when it takes effect. And because the business was just establishing employee training, they needed an LMS to launch and track any elearning. They therefore decided to use SAP Litmos’ free LMS – which boosted the speed of implementation and enabled quick delivery of the elearning courses within Missguided.

Since its launch, many of the HQ staff have willingly undertaken the mandatory GDPR training – showing a huge lean towards self-driven learning from the get go. As the L&D team continue to evolve their strategy, they have begun to deliver leadership training and will be able to make use of an extensive library of content and resources available through SAP Litmos.