客户培训似乎是公司必须得做的事情,尤其是在科技、消费电子或汽车等行业,但考虑到其深远的好处,它确实应该是公司想做的事情。
培训不仅提高了客户的参与度和忠诚度,还减少了服务电话,推动了采用率和向上促销量,并为其他产品的营销提供了一个即时的平台。此外,考虑到获得一个新客户的成本有多高(大约比原来多 5 倍),留住现有客户应该是重中之重。
Litmos is the leading solution for customer training. It enables companies to add value to what they already sell by deepening customer knowledge and interest in their products. Inviting customers to training also enhances customer experience by showing them that you want to fortify the relationship with ongoing learning.
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