One of the most dramatic effects that technology has had on the modern workforce is the shift from full-time, traditional jobs to independent “gig work,” usually enabled by apps or online companies. The number of gig workers is rising. It’s estimated that 57 million people in the US now work in non-traditional or flexible work arrangements, which include jobs at gig economy notables like Uber, Lyft, and Airbnb.
It’s an exciting time for workers and companies alike, but gig employment brings its share of challenges. For one, how can companies know if their brand is well represented by the independents displaying the logo? From the worker perspective, how do they know that they’re properly representing the company, its values, and brand promise? Training is the clear answer.
Training independent workers for gig economy jobs
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