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Benefits of Events That Drive ROI
Industry events can be an incredible channel for organizations–particularly when in a niche space. However, events tend to be expensive, time-consuming, a high-effort-low pay-off channel, and diifcult to track, has left some marketers hesitant in making the investment. If you can master modern events–and track ROI–you’ll be a step ahead of the game and will uncover new opportunities to directly drive revenue.
- Five types of events every marketer needs to master
- How to generate ROI through superior event strategy and execution
- How to incorporate territory-based events into your marketing strategy
