The benefits of customer training include a more dynamic approach to reaching new customers and the ability to increase loyalty among your established consumer base, among other things. Like your employees, your customers crave knowledge, but unlike your employees who often have access to an e-learning platform, customers don’t always know where to find the information they need.
The most important thing about training your customers is the engagement you create. When you offer education to your customers, you’re speaking directly to them in a way you can’t when you’re marketing, selling to them, or even providing customer service. The best customer training doesn’t feel like training at all. There are some additional factors that come into play when your train your customers: