Customer Training Playbook

Increasing Adoption, Retention and Revenue

Why are business leaders prioritizing customer education (CE)? Yielding an average increase of 7.6% in top-line revenue, decreasing customer support costs by 15.5%, and increasing the average lifetime value of customers by 35%, CE provides undeniable business benefits to competitive companies. However, many CX, Operations, and Professional Services leaders who are tasked with creating customer training don’t know where to start. That’s where the Litmos Customer Training Playbook comes in…

This play-by-play guide helps professionals across disciplines collaborate and leverage the learning management tools they already have to drive business growth with external training.

In this guide, you’ll explore:

      • The benefits of integrating customer training into your CX strategy.
      • The revenue impact of combining L&D and CX expertise and tools.
      • What KPIs matter most for customer training.
      • How your learning management system (LMS) can be used to create, customize, and sell customer training courses.
      • Real-world customer training case studies from Litmos clients.

79%
of business leaders consider customer education (CE) a crucial part of their customer experience (CX) strategy.

38.3%
increase in product adoption due to customer education.

26.2%
increase in customer satisfaction reported after launching customer training.

Key Takeaways

Checkmark

79% of business leaders consider customer education a crucial part of their customer experience (CX) strategy.1

Checkmark61% of customers prefer self-service options for resolving simple issues.2

Checkmark38.3% increase in product adoption attributed to customer education.3

Checkmark53% of decision-makers face challenges in extracting customer data from CRMs.4

Checkmark74% of business leaders prioritizing customer service during economic uncertainty.5

Sources:

1. Adobe. (n.d.). Level up customer experience (CX) with customer education programs. https://business.adobe.com/resources/reports/level-up-cx-with-customer-education-programs.html

2. Salesforce. (n.d.). State of the AI connected customer. https://www.salesforce.com/resources/research-reports/state-of-the-connected-customer/ 

3. Intellum. (n.d.). Research reveals the astonishing impact of customer education programs. https://www.intellum.com/news/research-impact-of-customer-education-programs

4. CSG. (n.d.). Customer engagement solutions drive transformational CX and EX outcomes. https://www.csgi.com/study-customer-engagement-solutions-drive-transformational-cx-and-ex-outcomes/ 

5. Zendesk. (n.d.). How can customer service training help during an economic downturn? https://www.zendesk.co.uk/blog/customer-service-training-economic-downturn/
https://www.zendesk.co.uk/blog/customer-service-training-economic-downturn/

Who is this customer training playbook for?

What is included in this guide?