TRAINING COURSE CATALOG

Essential KPI’s

Understanding your metrics are critical to the success of marketing organizations. Applying context to data helps, and understanding the effectiveness of your marketing to a variety of stakeholders in your organization.

German

10 Minutes

Blocklist Basics

If you have done your research about your customers and the optimum way to reach them is through email, you’ll need to ensure that the email doesn’t appear on a blocklist.

Spanish (Latin American)

10 Minutes

Pricing a Product

Pricing a product involves a certain amount of trial and error because there are so many factors to consider. So how do you decide on a price?

Spanish (Latin American)

10 Minutes

Promoting a Product

Your promotion mix, how you communicate with customers combines tools for telling people about your product and persuading potential customers, whether consumers or organizational users, to buy it.

Spanish (Latin American)

10 Minutes

Selecting Target Markets

One important thing to do in marketing is to identify who your target audience is. It may seem basic or obvious, but it’s incredibly important and not always done correctly.

Spanish (Latin American)

10 Minutes

Setting a Marketing Communications Budget

You know what a budget is and that you need to keep your spending within your budgeted amount so as to not go over budget. But how do you set up that budget in the first place?

Spanish (Latin American)

10 Minutes

Integrated Marketing Communications

Integrated marketing communications use various interlocking strategies to promote a specific message, such as a new logo or slogan. Companies utilize different media, including print, television, the internet, and social media, to convey the same message to their target audience. Media strategies can be highly creative and tailored to each medium.

German

10 Minutes

What is Marketing

Marketing is all the processes involved in getting a product or service from the manufacturer or seller to the ultimate consumer.

German

10 Minutes

Finding Your Brand Voice

If you're a modern marketer, content is the blood that flows through your veins. You’re a storyteller at heart, and you channel that creativity into a brand story that your audience craves and across the right platform. Measuring the impact of your content strategy is even harder. It's important to write content that resonates with your audience, then use this across the entire funnel. 

German

10 Minutes

Project Stakeholders

You may have a solid grasp on your company’s org chart, but stakeholders can be a little more difficult to spot than you might think. There may be more stakeholders connected to your project than are obvious when you first sit down to work on a project. It’s important to identify and analyze the concerns, issues, and influences that various stakeholders can have on your projects. It’s helpful to understand who they are, how they affect your project, and make them your project champions.

German

10 Minutes

Understanding Integrated Marketing Communications

Integrated marketing communications is an approach to promoting a message through multiple strategies that work together and reinforce one another.

Spanish (Latin American)

10 Minutes

What is Marketing?

Marketing is all the processes involved in getting a product or service from the manufacturer or seller to the ultimate consumer.

Spanish (Latin American)

10 Minutes

Pricing a Product

Pricing a product involves a certain amount of trial and error because there are so many factors to consider. So how do you decide on a price?

German

10 Minutes

Promoting a Product

Your promotion mix, how you communicate with customers combines tools for telling people about your product and persuading potential customers, whether consumers or organizational users, to buy it.

German

10 Minutes

Selecting Target Markets

One important thing to do in marketing is to identify who your target audience is. It may seem basic or obvious, but it’s incredibly important and not always done correctly.

German

10 Minutes

Setting a Marketing Communications Budget

You know what a budget is and that you need to keep your spending within your budgeted amount so as to not go over budget. But how do you set up that budget in the first place?

German

10 Minutes

Setting Communication Objectives

You know what a budget is and that you need to keep your spending within your budgeted amount so as to not go over budget. But how do you set up that budget in the first place?

Spanish (Latin American)

10 Minutes

Tracking Marketing and Communication Campaigns

Just like any role in a company, in marketing, you need to know that what doing is actually working. In engineering and development, reports monitor software downtime and support tickets.

Spanish (Latin American)

10 Minutes

Consumer Behavior

Most buyers run through a series of steps in deciding whether to purchase a particular product. Some purchases are made without much thought; other purchases, however, require considerable thought. Let’s revisit that decision as a means of examining the five steps that are involved in the consumer buying process.

Spanish (Latin American)

10 Minutes

Generational Differences

In marketing, there are external forces at work, forces which marketers have little control over. To reminisce about Star Wars, “Marketers have as much control over these external factors, as Luke had resisting Darth Vader’s dark side. There are five factors that make up a company’s external marketing environment. The key to successful marketing is meeting the needs of customers. This means knowing what they want right now, not last year.

Spanish (Latin American)

10 Minutes

The Basics of Marketing Environment

The marketing environment of a business consists of an internal and external environment. The internal environment is company-specific and includes owners, workers, machines, materials, etc.

Spanish (Latin American)

10 Minutes

The Role of Public Relations in Earned Media

In watching the morning news, you may be watching more than just the news. There are most likely stories featuring a product or service. What you watch or listen to on the radio is earned media.

Spanish (Latin American)

10 Minutes

Developing a Value Proposition

When someone makes a promise to you, there is an expected end result. When that promise is broken, so is the faith and trust you had in that person. It is no different in marketing.

Spanish (Latin American)

10 Minutes

Introducing the Marketing Mix

You'll need to develop and implement a marketing program designed to reach that market.

Spanish (Latin American)

10 Minutes