TRAINING COURSE CATALOG

Designing Your Sales Approach

When someone decides to do business with your company, the customer is trusting you with their money. Furthermore, they’re trusting you above all other companies to help with their challenges.

English (US)

10 Minutes

Maximizing Cultural Awareness

If you want to be successful in international business, you’ll need to comprehend countries' cultural, economic, legal, and political differences. 

English (US)

10 Minutes

Digital Sales Approach

Today buyers and customers have changed more than we realize. Digital sales provides the ability to scale relationship building using social and digital channels.

English (US)

10 Minutes

Managing Yourself in Sales

In sales it’s important to look ahead and learn what the day-to-day activities are, identify what you need to help you partner with your customers, and achieve success yourself and your company. 

English (US)

10 Minutes

Social Selling

Consider social networks as visual maps of a relationship between individuals. Much of the organizational work that gets done is completed through informal networks.

English (US)

10 Minutes

Using SPIN Selling

The SPIN sales model was developed by focusing on successful and experienced sales professionals doing what they do best – selling. Today sales professionals incorporate the SPIN model into their sales process. 

English (US)

10 Minutes

Characteristics of a Value-Centered Operation

When building a service-centered organization, your number one focus should be the customer experience. It also means you will go above and beyond by showing quality, integrity, and efficiency characteristics.

Spanish (Latin American)

10 Minutes

Defining the Wants and Needs of Customers

The science of consumer behavior describes and defines how you shop and why you buy. Smart retailers study consumer behavior patterns and lay out their stores and merchandise accordingly.

English (US)

5 Minutes

Effective Selling in Any Situation

There are five different types of selling. The first is personal selling, transactional selling, consultative selling, missionary selling, and direct selling.

English (US)

5 Minutes

Understanding the Benefits of Consultative Selling

Learn why relationships are so important in selling, the mindset you should approach consultative selling with, and some best practice tips. The bottom line is, to be successful in selling you have to make selling personal. People do business with people, not with companies.  

English (US)

10 Minutes

Giving Your Best Presentation

As you grow in your career, one way to demonstrate your knowledge and abilities is by making presentations.

English (US)

10 Minutes

Sales Performance Management

In sales, you're likely focusing on closing the sale, which is important. But you also have to consider the customers' journey in this process - something that should be considered when measuring sales performance.

English (US)

15 Minutes

Promoting Ethical Behavior

Learn to ethically win the sale and create a win-win for your customer and your organization.

English (US)

10 Minutes

Managing Politics in Your Organization

In sales, you have to tackle organizational politics because it helps you influence results, optimism, and corporate culture.

English (US)

10 Minutes

Communicating Ethically

Ethical, straightforward communication should happen internally within your company and externally to your customers.

English (US)

10 Minutes

Utilizing Power and Influence Effectively

Are having power and using power the same? What if there was a manager who can reward or punish employees? What are the sources of one’s power over others?

English (US)

20 Minutes

Identifying the Traits of a Successful Salesperson

There are three traits that define a successful salesperson - business intelligence, emotional intelligence or the ability to create rapport and build trust, and executional intelligence or a good way to approach and to follow up sales.

English (US)

10 Minutes

Modifying Your Sales Strategy for Customer Satisfaction

In a B2B or Business-to-Business setting, there are different types of situations that define customers' needs and purchasing behaviors.

English (US)

5 Minutes

Sales and Ethics – Making Ethical Decisions

Ethics come into play in every decision you make every day, in personal and business situations. What is ethics? Ethics is a system that defines right and wrong, and provides a guiding philosophy for every decision you make.

English (US)

5 Minutes

Selling Effectively in B2B Situations

Success in B2B or Business-to-business selling starts with understanding how consumer buying behavior works. The fact is, although it’s called business-to-business, the term actually describes people doing business with people. A business never makes a buying decision; the decision is made by people who work in the company. 

English (US)

5 Minutes

Understanding the B2B Buying Process

Have you ever wondered how a global retail store like Zara decides which products will be in their stores for the spring season? How does a restaurant determine which beverages to offer? Or, how does Hewlett-Packard identify which parts it will use to manufacture its printers? The B2B buying process refers to a purchase made by an individual or a buying center on behalf of the company.  

English (US)

5 Minutes

Staying Motivated in Sales

Is being successful in sales as easy as singing a great song or saying a catchy slogan? Absolutely not. It’s your motivation, goals, and drive to succeed that make you successful in sales. And you can only do this if you truly believe you can. 

English (US)

10 Minutes

Managing Your Sales Prospects

Prospecting is an essential part of the sales process. It helps you identify target customers and then systematically communicate with them. This communication is to hopefully convert them to customers.

English (US)

5 Minutes

Apply Service Gap Analysis

Addressing service gaps can drive better use of your resources and improve the customer experience. A gap can be positive or negative; analyzing your gap and addressing it will positively impact your organization.

German

10 Minutes