CX: Upselling and Renewals

It’s a common mistake to think the most important, easiest, biggest source of revenue is new business. Sure, that’s what comes to mind, it’s big, it’s flashy, it’s “real” Sales. But the stats show that selling to existing clients is often every bit as important. Here, we’re talking about upselling, cross-selling, and renewals. This course will examine what upselling and renewals are, where they sit within the revenue enablement journey, how to carry them out effectively, and their impact on the bottom line.