Marketing: Execution Plan
This execution course will cover the key learning objectives from the Marketing arm of the Revenue Enablement suite of courses. In it, the learner plays a marketing executive tasked with decision-making around some of the main marketing concepts and functions. The learner will use the information they’ve gained from the courses in the Marketing channel to help them navigate these scenarios successfully. However, the decisions they make could also lead to negative consequences if the key learning points from the previous courses aren’t adhered to. This positive or negative reinforcement is designed to aid key information retention.
Covered in this course:
- Marketing tasks and responsibilities
- Marketing KPIs
- Marketing budgeting
- Segmentation, targeting and messaging
- Marketing campaigns and account-based marketing
- Effective PR
- Lead source assessment and MQLs