Marketing: Marketing Qualified Lead

A marketing qualified lead (or MQL) is a lead that has shown a higher level of interest in a company’s offerings than other prospects. They are identified, vetted, and handled by the marketing department, who use a set of qualifying criteria to prioritize these leads with the highest potential to become customers. This course will explore what marketing qualified leads are, why they are so valuable, how to identify them, and what you need to think about when prioritizing leads.