Introduction to Key Account Management
Chances are, you’ve heard of account management. It’s like sales, right? And then you combine that with a splash of customer service? But then, what about key account management? What differences are there? What does it actually mean? And how do you get good at it? This course is an introduction to just that. We’ll explain what a key account is, what a key account manager does, and how your business could benefit from one.
- Gain an understanding of what key account management actually is
- Learn the main differences between account management and key account management
- Learn what to expect in a key account management position
- Understand why your company might benefit from key account management
- Discover how to implement key account management into your company