Social Media – Appropriate Use at Work (US)
Social media has transformed our lives and workplaces, enabling seamless connections, knowledge sharing, and marketing opportunities. Promoting a company’s brand, services and products through social media comes with many benefits, but it’s important to beware of the pitfalls.
In this course, gain insights into appropriate and inappropriate social media use, and understand the legal obligations surrounding intellectual property and confidentiality. Recognize unlawful behaviors and learn from case studies of social media misuse. Develop strategies to ensure appropriate workplace social media use and safeguard personal and company reputations.
Covered in this course:
- What is social media, and how can it be used for brand promotion
- Benefits and pitfalls of social media use on a company brand
- Legal obligations concerning intellectual property and confidentiality
- Unlawful behavior and consequences of digital communication misuse
- Strategies to ensure appropriate workplace social media use
