TRAINING COURSE CATALOG

Introducing the Marketing Mix

Spanish (Latin American)

10 Minutes

Creating Value with Supply Chains

Spanish (Latin American)

10 Minutes

Marketing Innovation

Is your marketing department innovated? Marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion, or pricing. Innovation must be the number one priority for almost every company. To be successful, companies need to contribute equal amounts of resources to market new offerings as they do in generating new product ideas. 

English (US)

10 Minutes

Marketing Metrics

Have you ever wondered how your marketing efforts are resulting in sales? Love them or hate them, statistics are the answer. Marketing Metrics are statistics used by marketing departments to demonstrate the effectiveness of a company’s marketing campaigns across all channels. Most marketing departments use their content across multiple channels. With many channels being used, the marketing teams should actively track progress and performance with marketing metrics.

English (US)

10 Minutes

Nurture Campaigns

A campaign is an inanimate object – why would it need love and support? Essentially, nurturing is building a relationship. But instead of establishing a relationship with a person or close friend, you’ll be examining how leads or prospects interact with your organization. Of course, customers need to know that their best interests are being kept in mind before they begin dealing with any company. They need the reassurance of your reliability and that you will continually provide value. This relationship must be nurtured. 

English (US)

10 Minutes

Forms and Landing Pages

Giving customers a specific place to land on your website, according to interest, will help increase customer engagement. 

English (US)

10 Minutes

The Marketing Funnel

The funnel shows the customer conversion process.

English (US)

10 Minutes

The New Era of Marketing

Internet connected devices allow consumers access to products and companies. These consumers make on-the-spot decisions about which brands deserve their loyalty.  

English (US)

10 Minutes

Service Marketing

Service marketing is a wide group of marketing strategies concentrating on selling anything that is not a physical product. Conveying a service's benefits and appeals is a valid service marketing.

English (US)

10 Minutes

Guerilla Marketing

Guerrilla marketing relies on surprise to make a product’s or brand’s big impression. This surprise creates buzz about that product. 

English (US)

10 Minutes

Marketing Your Organizational Culture

Culture plays an important role in an organization; people come to understand the culture through the company’s mission statement, rituals, rules and policies, organizational layout, and stories. 

English (US)

10 Minutes

The Product Life Cycle

Understanding the product lifecycle, as well as the interests in your customer demographic, will help you stay ahead of the changes required of marketing organizations. 

English (US)

10 Minutes

The Basics of Marketing Environment

The marketing environment of a business consists of an internal and external environment. The internal environment is company-specific and includes owners, workers, machines, materials, etc.

English (US)

10 Minutes

The Role of Public Relations in Earned Media

In watching the morning news, you may be watching more than just the news. There are most likely stories featuring a product or service. What you watch or listen to on the radio is earned media.

English (US)

10 Minutes

Tracking Marketing and Communication Campaigns

Just like any role in a company, in marketing, you need to know that what doing is actually working. In engineering and development, reports monitor software downtime and support tickets.

English (US)

10 Minutes

Understanding Integrated Marketing Communications

Integrated marketing communications is an approach to promoting a message through multiple strategies that work together and reinforce one another.

English (US)

10 Minutes

What is Marketing?

Marketing is all the processes involved in getting a product or service from the manufacturer or seller to the ultimate consumer.

English (US)

15 Minutes

Finding Your Brand Voice

If you're a modern marketer, content is the blood that flows through your veins. You’re a storyteller at heart, and you channel that creativity into a brand story that your audience craves and across the right platform. Measuring the impact of your content strategy is even harder. It's important to write content that resonates with your audience, then use this across the entire funnel. 

English (US)

10 Minutes

Project Stakeholders

You may have a solid grasp on your company’s org chart, but stakeholders can be a little more difficult to spot than you might think. There may be more stakeholders connected to your project than are obvious when you first sit down to work on a project. It’s important to identify and analyze the concerns, issues, and influences that various stakeholders can have on your projects. It’s helpful to understand who they are, how they affect your project, and make them your project champions.

English (US)

10 Minutes

Email Marketing

In spite of the popularity and buzz surrounding new channels like social media and text messaging, email marketing is still one of the best ways to get in touch with your customers and prospects. Too many marketers are still missing out on email's full potential. It can be a slippery slope, since on average, 3,000 marketing emails are sent each day. How do you stand out from the crowd and not end up in the Spam folder? There are some simple steps you can take to ensure email marketing is an effective channel for your organization.  

English (US)

10 Minutes

Essential KPI’s

Understanding your metrics are critical to the success of marketing organizations. Applying context to data helps, and understanding the effectiveness of your marketing to a variety of stakeholders in your organization, will help you make sound marketing decisions. For many marketers, it's not a question of, "Do I measure my marketing?" It's a question of, "What do I measure?" And most importantly, what do you do with the data once you have it?  

English (US)

10 Minutes

Blocklist Basics

Should you be scared of the block list, or is it a normal business topic? If you end up on a block list, your marketing efforts for this customer or group of customers is wasted.

English (US)

10 Minutes

Introducing the Marketing Mix

You'll need to develop and implement a marketing program designed to reach that market.

English (US)

10 Minutes

Creating Value with Supply Chains

To be competitive, companies must produce quality products, sell them at reasonable prices, and make them available to customers at the right place at the right time.

English (US)

5 Minutes