TRAINING COURSE CATALOG

Exploring Distribution

Distribution includes all activities involved in getting the right quantity of your product to your customers at the right time and at a reasonable cost.

English (US)

10 Minutes

Pricing a Product

Pricing a product involves a certain amount of trial and error because there are so many factors to consider. So how do you decide on a price?

English (US)

10 Minutes

Promoting a Product

Your promotion mix, how you communicate with customers combines tools for telling people about your product and persuading potential customers, whether consumers or organizational users, to buy it.

English (US)

10 Minutes

Selecting Target Markets

One important thing to do in marketing is to identify who your target audience is. It may seem basic or obvious, but it’s incredibly important and not always done correctly.

English (US)

10 Minutes

Setting a Marketing Communications Budget

You know what a budget is and that you need to keep your spending within your budgeted amount so as to not go over budget. But how do you set up that budget in the first place?

English (US)

10 Minutes

Setting Communication Objectives

You know what a budget is and that you need to keep your spending within your budgeted amount so as to not go over budget. But how do you set up that budget in the first place?

English (US)

10 Minutes

Consumer Behavior

Most buyers run through a series of steps in deciding whether to purchase a particular product. Some purchases are made without much thought; other purchases, however, require considerable thought. Let’s revisit that decision as a means of examining the five steps that are involved in the consumer buying process.

English (US)

10 Minutes

Generational Differences

In marketing, there are external forces at work, forces which marketers have little control over. To reminisce about Star Wars, “Marketers have as much control over these external factors, as Luke had resisting Darth Vader’s dark side. There are five factors that make up a company’s external marketing environment. The key to successful marketing is meeting the needs of customers. This means knowing what they want right now, not last year.

English (US)

10 Minutes

Calculating Internal Rate of Return

The IRR is a discounted rate that makes the net present value (NPV) of cash flows from a project equal to zero.

English (US)

10 Minutes

Impact of Constraints

Time, resources, and output are all part of a project you are required to complete. What happens when one or more of these shifts once the project is underway?

English (US)

10 Minutes

The Sales Approach – Confidence and Credibility

Confidence, Credibility, Contact, Communication, Customization, and Collaboration, will help you anticipate your customers responses, adapt, and execute your approach with success.

English (US)

10 Minutes

The Sales Approach – Contact and Communications

Confidence, Credibility, Contact, Communication, Customization, and Collaboration, will help you anticipate your customers responses, adapt, and execute your approach with success.

English (US)

10 Minutes

Customer Contracts

By establishing open line of communication, you’ll make sure your customer is satisfied with your services. You may discuss expanded service options that can be purchased or offer a discount for early contract renewal.

English (US)

10 Minutes

Salesperson Responsibilities

Salespeople in these sales positions may have titles such as account manager, product manager, or sales representative. It’s important to understand these differences to be successful in your position.

English (US)

10 Minutes

Customization and Collaboration

Consider the six Cs of the sales approach: Confidence, Credibility, Contact, Communication, Customization, and Collaboration. These will help you anticipate your customers’ responses, adapt, and execute your approach with success.

English (US)

10 Minutes

Developing Your Prospecting Skills

Prospecting is a job that’s never finished. It’s helpful to talk to several sources and be creative about the places to find your leads. 

English (US)

10 Minutes

Designing Marketing Communications

What part of an ad grabs your attention? What are the things that stick out to you? Maybe it's the message, rich photography, graphics, animation, humor, or a snappy tune? Or perhaps, it created an emotional response.

English (US)

10 Minutes

Developing a Value Proposition

When someone makes a promise to you, there is an expected end result. When that promise is broken, so is the faith and trust you had in that person. It is no different in marketing.

English (US)

5 Minutes

Effectiveness vs. Efficiency

You work efficiently. The problem is that efficiency is only a small part of effectiveness, which is what we want to accomplish. Prioritizing your time for effectiveness is the next challenge.

English (US)

10 Minutes

Courage and Integrity

There are several important virtues you should have as a salesperson. Often, you may want to promise the moon to your clients, but it’s always better to under-promise and over-deliver.

English (US)

10 Minutes

Focus and Cooperation in Sales Leadership

In sales leadership, the most important team contribution you can make is to help everyone remain calm, clear, focused, and forward-thinking concerning your values, vision, mission, purpose, and goals.

English (US)

10 Minutes

Humility and Foresight in Sales Leadership

Humble leaders have the security and self-confidence to recognize the value of those around them. And foresight is when leaders can look into the future and anticipate what might occur.

English (US)

10 Minutes

The First Sales Call

How to manage the negotiator's dilemma depends on whether you tell the truth and believe what other people say in a negotiation.

English (US)

10 Minutes

Leadership Responsibilities in Sales

There are a variety of essential skills every sales leader must have to inspire their team to work to their full potential.

English (US)

10 Minutes