TRAINING COURSE CATALOG

Marketing Strategies that Drive Effectiveness

Strategic marketing organizations have the capacity to drive value through an organization. Gaining understanding of how to think strategically to develop, measure and promote a marketing plan will help you bridge the gap between “activities” and “results.” 

German

20 Minutes

Managing Change

If there is one thing that is constant, it’s change, especially in customer service. Customers change, laws change, issues change, and even staff changes. How do you embrace change without the feeling of constant upheaval?

English (US)

10 Minutes

Feedback and Service

There are two types of feedback that affect customer service. They are customer feedback and team feedback. And yes, I did say team feedback. What happens internally within the organization can directly impact your customer’s satisfaction.

English (US)

10 Minutes

Company Culture and the Customer Experience

Research shows, companies with optimistic cultures perform better, have improved productivity, and higher profits than those without a positive culture.

English (US)

10 Minutes

Resilience and Perseverance

Some might admit that Customer Service can be a tough job. Oftentimes, you are facing customers who have a problem and concern, and who might be less than happy. How do you face those scenarios day in and day out? With perseverance and resilience.

English (US)

10 Minutes

Turn Lemons into Lemonade

How do you handle complaints effectively? You take that bad situation - that lemon -and turn it into a good situation or lemonade.

English (US)

10 Minutes

Driving Meaningful Cultural Change

Many organizations, after years of stagnation and cutbacks, have cultures that need rejuvenating. Changing culture is difficult. In transforming a business, the hardest part is changing the culture.

English (US)

10 Minutes

Understanding Learning Styles

Someone’s learning style refers to the way in which someone grasps, digests, understands, and remembers information. In customer service, knowing your customer’s preferred way of learning can save time and increase customer satisfaction.

English (US)

10 Minutes

Changing Organizational Culture

Industry leaders believe there's a large amount of evidence demonstrating that culture is a top issue for today’s executives. Research demonstrates that organizations with a strong culture are positively correlated with strong business results.

English (US)

10 Minutes

The Marketing Funnel

The marketing funnel is the process of converting a visitor into a paying customer. Like a funnel, marketers throw out a broad net to grab as many leads as feasible.

German

10 Minutes

A New Era of Marketing

Thanks to the internet, consumers can immediately know everything about products and companies. These consumers make on-the-spot decisions about which brands deserve their loyalty.  

German

10 Minutes

Service Marketing

Service marketing is a wide grouping of marketing strategies concentrating on selling anything that is not a physical product. Any method that conveys a service's benefits is a valid approach.

German

10 Minutes

Guerilla Marketing

Guerrilla marketing relies on surprise to make a product’s or brand’s big impression. This surprise creates buzz about that product.

German

10 Minutes

Marketing Your Organizational Culture

Culture plays an important role in an organization; people come to understand the culture through the company’s mission statement, rituals, rules and policies, organizational layout, and stories. 

Spanish (Latin American)

10 Minutes

The Product Life Cycle

Understanding the product life cycle, as well as the interests in your customer demographic, will help you stay ahead of the changes required of marketing organizations. 

Spanish (Latin American)

10 Minutes

Ethical Issues in Marketing

Business ethics is a set of principles and practices that, when applied at every level of a company, maximizes the possibility of long-term profits, protects the company and its clients.

Spanish (Latin American)

10 Minutes

Marketing Strategies that Drive Effectiveness

Strategic marketing organizations have the capacity to drive value through an organization. Gaining understanding of how to think strategically to develop, measure and promote a marketing plan will help you bridge the gap between “activities” and “results.” 

Spanish (Latin American)

20 Minutes

Marketing Your Organizational Culture

Culture plays an important role in an organization; people come to understand the culture through the company’s mission statement, rituals, rules and policies, organizational layout, and stories. 

German

10 Minutes

The Product Life Cycle

Understanding the product life cycle, as well as the interests in your customer demographic, will help you stay ahead of the changes required of marketing organizations. 

German

10 Minutes

Marketing Innovation

Marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion, or pricing. Understanding your metrics is critical.

German

10 Minutes

Marketing Metrics

Marketing Metrics are statistics used by marketing departments to demonstrate the effectiveness of a company’s marketing campaigns across all channels. Most marketing departments use their content across multiple channels. 

German

10 Minutes

Nurture Campaigns

Essentially, nurturing is building a relationship. But instead of establishing a relationship with a person or close friend, you’ll be examining how leads or prospects interact with your organization.

German

10 Minutes

Forms and Landing Pages

The landing page typically shows targeted sales content that is a logical extension of the marketing items. Giving them a specific place to land on your website, will help increase customer engagement.

Spanish (Latin American)

10 Minutes

Blocklist Basics

If you have done your research about your customers and the optimum way to reach them is through email, you’ll need to ensure that the email doesn’t appear on a blocklist.

German

10 Minutes