TRAINING COURSE CATALOG

The Marketing Funnel

The marketing funnel is the process of converting a visitor into a paying customer. It’s important to focus on the marketing funnel if you want your business’ sales process to be effective.

Spanish (Latin American)

10 Minutes

A New Era of Marketing

Thanks to the internet, consumers can immediately know everything about products and companies. These consumers make on-the-spot decisions about which brands deserve their loyalty.

Spanish (Latin American)

10 Minutes

Service Marketing

Service marketing is a wide grouping of marketing strategies concentrating on selling anything that is not a physical product. Any method that conveys a service's benefits and appeals to customers is a valid service marketing approach.

Spanish (Latin American)

10 Minutes

Guerilla Marketing

Guerrilla marketing relies on surprise to make a product’s or brand’s big impression. This surprise creates buzz about that product, increasing the consumers' encounter.

Spanish (Latin American)

10 Minutes

Forms and Landing Pages

The landing page typically shows targeted sales content that is a logical extension of the marketing items. Having a specific place to land on your website, helps increase customer engagement.

German

10 Minutes

Finding Your Brand Voice

If you're a modern marketer, content is the blood that flows through your veins. You’re a storyteller at heart, and you channel that creativity into a brand story that your audience craves and across the right platform. Measuring the impact of your content strategy is even harder. It's important to write content that resonates with your audience, then use this across the entire funnel. 

Spanish (Latin American)

10 Minutes

Project Stakeholders

You may have a solid grasp on your company’s org chart, but stakeholders can be a little more difficult to spot than you might think. There may be more stakeholders connected to your project than are obvious when you first sit down to work on a project. It’s important to identify and analyze the concerns, issues, and influences that various stakeholders can have on your projects. It’s helpful to understand who they are, how they affect your project, and make them your project champions.

Spanish (Latin American)

10 Minutes

Email Marketing

In spite of the popularity and buzz surrounding new channels like social media and text messaging, email marketing is still one of the best ways to get in touch with your customers and prospects. Too many marketers are still missing out on email's full potential. It can be a slippery slope, since on average, 3,000 marketing emails are sent each day. How do you stand out from the crowd and not end up in the Spam folder? There are some simple steps you can take to ensure email marketing is an effective channel for your organization.  

Spanish (Latin American)

10 Minutes

Email Marketing

In spite of the popularity and buzz surrounding new channels like social media and text messaging, email marketing is still one of the best ways to get in touch with your customers and prospects. Too many marketers are still missing out on email's full potential. It can be a slippery slope, since on average, 3,000 marketing emails are sent each day. How do you stand out from the crowd and not end up in the Spam folder? There are some simple steps you can take to ensure email marketing is an effective channel for your organization.  

German

10 Minutes

Essential KPI’s

Understanding your metrics are critical to the success of marketing organizations. Applying context to data helps, and understanding the effectiveness of your marketing to a variety of stakeholders in your organization.

Spanish (Latin American)

10 Minutes

Marketing Innovation

Marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion, or pricing. Understanding your metrics are critical to the success of marketing organizations.

Spanish (Latin American)

10 Minutes

Marketing Metrics

Marketing Metrics are statistics used by marketing departments to demonstrate the effectiveness of a company’s marketing campaigns across all channels. Most marketing departments use their content across multiple channels. 

Spanish (Latin American)

10 Minutes

Nurture Campaigns

Essentially, nurturing is building a relationship. But instead of establishing a relationship with a person or close friend, you’ll be examining how leads or prospects interact with your organization.

Spanish (Latin American)

10 Minutes

Essential KPI’s

Understanding your metrics are critical to the success of marketing organizations. Applying context to data helps, and understanding the effectiveness of your marketing to a variety of stakeholders in your organization.

German

10 Minutes

Blocklist Basics

If you have done your research about your customers and the optimum way to reach them is through email, you’ll need to ensure that the email doesn’t appear on a blocklist.

Spanish (Latin American)

10 Minutes

Pricing a Product

Pricing a product involves a certain amount of trial and error because there are so many factors to consider. So how do you decide on a price?

Spanish (Latin American)

10 Minutes

Promoting a Product

Your promotion mix, how you communicate with customers combines tools for telling people about your product and persuading potential customers, whether consumers or organizational users, to buy it.

Spanish (Latin American)

10 Minutes

Selecting Target Markets

One important thing to do in marketing is to identify who your target audience is. It may seem basic or obvious, but it’s incredibly important and not always done correctly.

Spanish (Latin American)

10 Minutes

Setting a Marketing Communications Budget

You know what a budget is and that you need to keep your spending within your budgeted amount so as to not go over budget. But how do you set up that budget in the first place?

Spanish (Latin American)

10 Minutes

Integrated Marketing Communications

Integrated marketing communications use various interlocking strategies to promote a specific message, such as a new logo or slogan. Companies utilize different media, including print, television, the internet, and social media, to convey the same message to their target audience. Media strategies can be highly creative and tailored to each medium.

German

10 Minutes

What is Marketing

Marketing is all the processes involved in getting a product or service from the manufacturer or seller to the ultimate consumer.

German

10 Minutes

Finding Your Brand Voice

If you're a modern marketer, content is the blood that flows through your veins. You’re a storyteller at heart, and you channel that creativity into a brand story that your audience craves and across the right platform. Measuring the impact of your content strategy is even harder. It's important to write content that resonates with your audience, then use this across the entire funnel. 

German

10 Minutes

Project Stakeholders

You may have a solid grasp on your company’s org chart, but stakeholders can be a little more difficult to spot than you might think. There may be more stakeholders connected to your project than are obvious when you first sit down to work on a project. It’s important to identify and analyze the concerns, issues, and influences that various stakeholders can have on your projects. It’s helpful to understand who they are, how they affect your project, and make them your project champions.

German

10 Minutes

Understanding Integrated Marketing Communications

Integrated marketing communications is an approach to promoting a message through multiple strategies that work together and reinforce one another.

Spanish (Latin American)

10 Minutes