TRAINING COURSE CATALOG

What is Marketing?

Marketing is all the processes involved in getting a product or service from the manufacturer or seller to the ultimate consumer.

Spanish (Latin American)

10 Minutes

Pricing a Product

Pricing a product involves a certain amount of trial and error because there are so many factors to consider. So how do you decide on a price?

German

10 Minutes

Promoting a Product

Your promotion mix, how you communicate with customers combines tools for telling people about your product and persuading potential customers, whether consumers or organizational users, to buy it.

German

10 Minutes

Selecting Target Markets

One important thing to do in marketing is to identify who your target audience is. It may seem basic or obvious, but it’s incredibly important and not always done correctly.

German

10 Minutes

Setting a Marketing Communications Budget

You know what a budget is and that you need to keep your spending within your budgeted amount so as to not go over budget. But how do you set up that budget in the first place?

German

10 Minutes

Setting Communication Objectives

You know what a budget is and that you need to keep your spending within your budgeted amount so as to not go over budget. But how do you set up that budget in the first place?

Spanish (Latin American)

10 Minutes

Tracking Marketing and Communication Campaigns

Just like any role in a company, in marketing, you need to know that what doing is actually working. In engineering and development, reports monitor software downtime and support tickets.

Spanish (Latin American)

10 Minutes

Consumer Behavior

Most buyers run through a series of steps in deciding whether to purchase a particular product. Some purchases are made without much thought; other purchases, however, require considerable thought. Let’s revisit that decision as a means of examining the five steps that are involved in the consumer buying process.

Spanish (Latin American)

10 Minutes

Generational Differences

In marketing, there are external forces at work, forces which marketers have little control over. To reminisce about Star Wars, “Marketers have as much control over these external factors, as Luke had resisting Darth Vader’s dark side. There are five factors that make up a company’s external marketing environment. The key to successful marketing is meeting the needs of customers. This means knowing what they want right now, not last year.

Spanish (Latin American)

10 Minutes

The Basics of Marketing Environment

The marketing environment of a business consists of an internal and external environment. The internal environment is company-specific and includes owners, workers, machines, materials, etc.

Spanish (Latin American)

10 Minutes

The Role of Public Relations in Earned Media

In watching the morning news, you may be watching more than just the news. There are most likely stories featuring a product or service. What you watch or listen to on the radio is earned media.

Spanish (Latin American)

10 Minutes

Developing a Value Proposition

When someone makes a promise to you, there is an expected end result. When that promise is broken, so is the faith and trust you had in that person. It is no different in marketing.

Spanish (Latin American)

10 Minutes

Introducing the Marketing Mix

You'll need to develop and implement a marketing program designed to reach that market.

Spanish (Latin American)

10 Minutes

Creating Value with Supply Chains

To be competitive, companies must produce quality products, sell them at reasonable prices, and make them available to customers at the right place at the right time.

Spanish (Latin American)

10 Minutes

Exploring Distribution

Distribution includes all activities involved in getting the right quantity of your product to your customers at the right time and at a reasonable cost.

Spanish (Latin American)

10 Minutes

Setting Communication Objectives

You know what a budget is and that you need to keep your spending within your budgeted amount so as to not go over budget. But how do you set up that budget in the first place?

German

10 Minutes

Consumer Behavior

Most buyers run through a series of steps in deciding whether to purchase a particular product. Some purchases are made without much thought; other purchases, however, require considerable thought. Let’s revisit that decision as a means of examining the five steps that are involved in the consumer buying process.

German

5 Minutes

Generational Differences

In marketing, there are external forces at work, forces which marketers have little control over. To reminisce about Star Wars, “Marketers have as much control over these external factors, as Luke had resisting Darth Vader’s dark side. There are five factors that make up a company’s external marketing environment. The key to successful marketing is meeting the needs of customers. This means knowing what they want right now, not last year.

German

10 Minutes

The Basics of Marketing Environment

The marketing environment of a business consists of an internal and external environment. The internal environment is company-specific and includes owners, workers, machines, materials, etc.

German

10 Minutes

The Role of Public Relations in Earned Media

In watching the morning news, you may be watching more than just the news. There are most likely stories featuring a product or service. What you watch or listen to on the radio is earned media.

German

10 Minutes

Tracking Marketing and Communication Campaigns

Just like any role in a company, in marketing, you need to know that what doing is actually working. In engineering and development, reports monitor software downtime and support tickets.

German

10 Minutes

Guerilla Marketing

Guerrilla marketing relies on surprise to make a product’s or brand’s big impression. This surprise creates buzz about that product. 

English (US)

10 Minutes

Marketing Your Organizational Culture

Culture plays an important role in an organization; people come to understand the culture through the company’s mission statement, rituals, rules and policies, organizational layout, and stories. 

English (US)

10 Minutes

The Product Life Cycle

Understanding the product lifecycle, as well as the interests in your customer demographic, will help you stay ahead of the changes required of marketing organizations. 

English (US)

10 Minutes