TRAINING COURSE CATALOG

Ethical Issues in Marketing

Business ethics when applied at every level of a company, maximizes the possibility of long-term profits, protects the company’s good name and the trust of its clients. 

English (US)

10 Minutes

Designing Marketing Communications

What part of an ad grabs your attention? What are the things that stick out to you? Maybe it's the message, rich photography, graphics, animation, humor, or a snappy tune? Or perhaps, it created an emotional response.

German

10 Minutes

Developing a Value Proposition

When someone makes a promise to you, there is an expected end result. When that promise is broken, so is the faith and trust you had in that person. It is no different in marketing.

German

10 Minutes

Introducing the Marketing Mix

You'll need to develop and implement a marketing program designed to reach that market.

German

10 Minutes

Creating Value with Supply Chains

To be competitive, companies must produce quality products, sell them at reasonable prices, and make them available to customers at the right place at the right time.

German

10 Minutes

Exploring Distribution

Distribution includes all activities involved in getting the right quantity of your product to your customers at the right time and at a reasonable cost.

German

10 Minutes

Designing Marketing Communications

What part of an ad grabs your attention? What are the things that stick out to you? Maybe it's the message, rich photography, graphics, animation, humor, or a snappy tune? Or perhaps, it created an emotional response.

Spanish (Latin American)

10 Minutes

Email Marketing

In spite of the popularity and buzz surrounding new channels like social media and text messaging, email marketing is still one of the best ways to get in touch with your customers and prospects. Too many marketers are still missing out on email's full potential. It can be a slippery slope, since on average, 3,000 marketing emails are sent each day. How do you stand out from the crowd and not end up in the Spam folder? There are some simple steps you can take to ensure email marketing is an effective channel for your organization.  

English (US)

10 Minutes

Essential KPI’s

Understanding your metrics are critical to the success of marketing organizations. Applying context to data helps, and understanding the effectiveness of your marketing to a variety of stakeholders in your organization, will help you make sound marketing decisions. For many marketers, it's not a question of, "Do I measure my marketing?" It's a question of, "What do I measure?" And most importantly, what do you do with the data once you have it?  

English (US)

10 Minutes

Blocklist Basics

Should you be scared of the block list, or is it a normal business topic? If you end up on a block list, your marketing efforts for this customer or group of customers is wasted.

English (US)

10 Minutes

Marketing Innovation

Is your marketing department innovated? Marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion, or pricing. Innovation must be the number one priority for almost every company. To be successful, companies need to contribute equal amounts of resources to market new offerings as they do in generating new product ideas. 

English (US)

10 Minutes

Marketing Metrics

Have you ever wondered how your marketing efforts are resulting in sales? Love them or hate them, statistics are the answer. Marketing Metrics are statistics used by marketing departments to demonstrate the effectiveness of a company’s marketing campaigns across all channels. Most marketing departments use their content across multiple channels. With many channels being used, the marketing teams should actively track progress and performance with marketing metrics.

English (US)

10 Minutes

Nurture Campaigns

A campaign is an inanimate object – why would it need love and support? Essentially, nurturing is building a relationship. But instead of establishing a relationship with a person or close friend, you’ll be examining how leads or prospects interact with your organization. Of course, customers need to know that their best interests are being kept in mind before they begin dealing with any company. They need the reassurance of your reliability and that you will continually provide value. This relationship must be nurtured. 

English (US)

10 Minutes

Forms and Landing Pages

Giving customers a specific place to land on your website, according to interest, will help increase customer engagement. 

English (US)

10 Minutes

The Marketing Funnel

The funnel shows the customer conversion process.

English (US)

10 Minutes

The New Era of Marketing

Internet connected devices allow consumers access to products and companies. These consumers make on-the-spot decisions about which brands deserve their loyalty.  

English (US)

10 Minutes

Service Marketing

Service marketing is a wide group of marketing strategies concentrating on selling anything that is not a physical product. Conveying a service's benefits and appeals is a valid service marketing.

English (US)

10 Minutes

Setting Communication Objectives

You know what a budget is and that you need to keep your spending within your budgeted amount so as to not go over budget. But how do you set up that budget in the first place?

English (US)

10 Minutes

Consumer Behavior

Most buyers run through a series of steps in deciding whether to purchase a particular product. Some purchases are made without much thought; other purchases, however, require considerable thought. Let’s revisit that decision as a means of examining the five steps that are involved in the consumer buying process.

English (US)

10 Minutes

Generational Differences

In marketing, there are external forces at work, forces which marketers have little control over. To reminisce about Star Wars, “Marketers have as much control over these external factors, as Luke had resisting Darth Vader’s dark side. There are five factors that make up a company’s external marketing environment. The key to successful marketing is meeting the needs of customers. This means knowing what they want right now, not last year.

English (US)

10 Minutes

The Basics of Marketing Environment

The marketing environment of a business consists of an internal and external environment. The internal environment is company-specific and includes owners, workers, machines, materials, etc.

English (US)

10 Minutes

The Role of Public Relations in Earned Media

In watching the morning news, you may be watching more than just the news. There are most likely stories featuring a product or service. What you watch or listen to on the radio is earned media.

English (US)

10 Minutes

Tracking Marketing and Communication Campaigns

Just like any role in a company, in marketing, you need to know that what doing is actually working. In engineering and development, reports monitor software downtime and support tickets.

English (US)

10 Minutes

Understanding Integrated Marketing Communications

Integrated marketing communications is an approach to promoting a message through multiple strategies that work together and reinforce one another.

English (US)

10 Minutes