TRAINING COURSE CATALOG

What is Marketing?

Marketing is all the processes involved in getting a product or service from the manufacturer or seller to the ultimate consumer.

English (US)

15 Minutes

Finding Your Brand Voice

If you're a modern marketer, content is the blood that flows through your veins. You’re a storyteller at heart, and you channel that creativity into a brand story that your audience craves and across the right platform. Measuring the impact of your content strategy is even harder. It's important to write content that resonates with your audience, then use this across the entire funnel. 

English (US)

10 Minutes

Project Stakeholders

You may have a solid grasp on your company’s org chart, but stakeholders can be a little more difficult to spot than you might think. There may be more stakeholders connected to your project than are obvious when you first sit down to work on a project. It’s important to identify and analyze the concerns, issues, and influences that various stakeholders can have on your projects. It’s helpful to understand who they are, how they affect your project, and make them your project champions.

English (US)

10 Minutes

Developing Your Prospecting Skills

Prospecting is a job that’s never finished. It’s helpful to talk to several sources and be creative about the places to find your leads. 

English (US)

10 Minutes

Designing Marketing Communications

What part of an ad grabs your attention? What are the things that stick out to you? Maybe it's the message, rich photography, graphics, animation, humor, or a snappy tune? Or perhaps, it created an emotional response.

English (US)

10 Minutes

Developing a Value Proposition

When someone makes a promise to you, there is an expected end result. When that promise is broken, so is the faith and trust you had in that person. It is no different in marketing.

English (US)

5 Minutes

Introducing the Marketing Mix

You'll need to develop and implement a marketing program designed to reach that market.

English (US)

10 Minutes

Creating Value with Supply Chains

To be competitive, companies must produce quality products, sell them at reasonable prices, and make them available to customers at the right place at the right time.

English (US)

5 Minutes

Exploring Distribution

Distribution includes all activities involved in getting the right quantity of your product to your customers at the right time and at a reasonable cost.

English (US)

10 Minutes

Pricing a Product

Pricing a product involves a certain amount of trial and error because there are so many factors to consider. So how do you decide on a price?

English (US)

10 Minutes

Promoting a Product

Your promotion mix, how you communicate with customers combines tools for telling people about your product and persuading potential customers, whether consumers or organizational users, to buy it.

English (US)

10 Minutes

Selecting Target Markets

One important thing to do in marketing is to identify who your target audience is. It may seem basic or obvious, but it’s incredibly important and not always done correctly.

English (US)

10 Minutes

Setting a Marketing Communications Budget

You know what a budget is and that you need to keep your spending within your budgeted amount so as to not go over budget. But how do you set up that budget in the first place?

English (US)

10 Minutes

Digital Negotiations

As businesses grow and become more global, you’ll find more negotiations are being done through a variety of electronic media.

English (US)

10 Minutes

Where Do Product Ideas Come From?

When you come up with a new product idea, don’t ask, what should I sell next? Instead ask, what does the customer want to buy?

English (US)

10 Minutes

Effective Sales Skills

With effective sales skills, sales approaches can be very different depending on the selling situation.

English (US)

10 Minutes

Calculating Internal Rate of Return

The IRR is a discounted rate that makes the net present value (NPV) of cash flows from a project equal to zero.

English (US)

10 Minutes

Impact of Constraints

Time, resources, and output are all part of a project you are required to complete. What happens when one or more of these shifts once the project is underway?

English (US)

10 Minutes

The Sales Approach – Confidence and Credibility

Confidence, Credibility, Contact, Communication, Customization, and Collaboration, will help you anticipate your customers responses, adapt, and execute your approach with success.

English (US)

10 Minutes

The Sales Approach – Contact and Communications

Confidence, Credibility, Contact, Communication, Customization, and Collaboration, will help you anticipate your customers responses, adapt, and execute your approach with success.

English (US)

10 Minutes

Customer Contracts

By establishing open line of communication, you’ll make sure your customer is satisfied with your services. You may discuss expanded service options that can be purchased or offer a discount for early contract renewal.

English (US)

10 Minutes

Salesperson Responsibilities

Salespeople in these sales positions may have titles such as account manager, product manager, or sales representative. It’s important to understand these differences to be successful in your position.

English (US)

10 Minutes

Customization and Collaboration

Consider the six Cs of the sales approach: Confidence, Credibility, Contact, Communication, Customization, and Collaboration. These will help you anticipate your customers’ responses, adapt, and execute your approach with success.

English (US)

10 Minutes

Features and Benefits Using SPIN Selling

When presenting your product or solution, you want to tell your customer about the features and benefits (FAB) and how they’re a solution to a perceived problem.

English (US)

10 Minutes