CX: Journey Mapping

There’s two schools of thought when it comes to journey mapping. The first is planning the touchpoints across the entire customer journey. The second is wholly the experience of the customer post-purchase. Both fall within the realms of the CX department. Still, within this suite, we’re focusing primarily on the role of CX once contracts are signed. This course will provide an overview of what journey mapping is, why it’s useful, who’s involved, and how it’s done.