CX: CX Overview

The customer journey isn’t just some passive entity or phenomenon that you stick your prospects on and hope for the best. It’s something you can influence. And every department has a role to play, but perhaps CX most of all, and especially once the other departments are – at least in some respects – “finished” with their parts. This course will explore what CX actually is, why we need it, some of the key roles and activities, and how it interacts with other departments.