Digital Ethics in Business Practices – Building Consumer Trust
Want to build lasting consumer relationships that drive business success? Employees will learn about ethical practices in digital marketing, and how to recognize and avoid the potential harm of manipulative digital marketing tactics.
This course is part of a dynamic series of short, engaging modules designed to allow learners to focus on the subjects most relevant to their roles. Choose individual courses or complete an entire topic for a comprehensive learning experience. This series covers: Digital Ethics in Business Practices, Digital Ethics in Technology Development, Digital Ethics in Society and Inclusion, and Digital Ethics in Sustainability.
Covered in this course:
- Overview of ethical practices in digital marketing
- How to build consumer trust in digital marketing
- Types of manipulative advertising tactics
- How to avoid manipulative advertising tactic