Do Your Research

Before you pick up the phone or open a new e-mail to contact a sales prospect, you should already be an expert on the people or organisation you are trying to reach. That’s right – to be successful, you have to do your homework. Research is as critical a part of the sales cycle as any other step. If you don’t know what you’re talking about, you’ll never get a meeting or return phone call. This bite-sized course will teach you the importance of doing your research.