Features, Advantages and Benefits

When it comes to your products and services, you can’t just think of it in terms of what it is, or what it does – people don’t care about that. They care about what it can do for them: what problem can it fix, what solution does it offer them? This bite-sized module looks at why you should think of your product or service in three distinct parts.

Features, advantages, and benefits. Find out what they each mean, and why people really only buy benefits, not features or advantages.