Product: Product Research
You’ve had a great product idea! Now what? Don’t waste precious time and money pursuing a product that no one wants or needs. It’s time to do the research and prepare a product brief. This course looks at the type of research Product Teams conduct with customers and the importance of analyzing the market and competitive landscape. It helps Product Teams give good ideas the green light and stop bad ideas before they become costly mistakes.
Covered in this course:
- Validating problems through product research
- Writing a product brief and why this is so important
- Common methods for conducting customer research
- Why thorough market research is critical to product success
- Steps involved in competitor analysis
