Features, Advantages and Benefits
Think, FAB! Features, advantages, and benefits. Try to think of the product or service you’re selling in three distinct parts.The intention here is to cut though the fluff and really focus on what matters when it comes to positioning a product or service. Take the time to clearly communicate the benefits to your target market. This bite sized course has been designed to teach you the importance of features, advantages and benefits in selling.
- Why you should think of your product or service in 3 distinct parts
- Why people only really buy benefits, not features or advantages
