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Course catalog / Base edition / Features, Advantages and Benefits

Features, Advantages and Benefits

Think, FAB! Features, advantages, and benefits. Try to think of the product or service you’re selling in three distinct parts.The intention here is to cut though the fluff and really focus on what matters when it comes to positioning a product or service. Take the time to clearly communicate the benefits to your target market. This bite sized course has been designed to teach you the importance of features, advantages and benefits in selling.

Find out more
  • Why you should think of your product or service in 3 distinct parts
  • Why people only really buy benefits, not features or advantages
Course length
5 minutes
Collection
Sales Mastery
Language
English
Country/Region
Global

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