Handling Objections in Sales

Let’s talk about sales objections. They’re always going to happen, because people are always going to have anxieties when it comes to spending company money. It’s just the way it is. So, a vital skill a salesperson must have is the ability to overcome sales objections with precision and confidence. And luckily for you, this course is here to show you how. We’ll teach you some techniques to employ whenever you face objections, concerns, or pushback from a prospect, talk you through why objections can be so crucial to landing sales, and look at the most effective way to address objections using the LAER model.