Handling Objections in Sales

Leaving a prospect’s objection hanging in the air is a sure-fire way to sabotage a sale. This course will show you how to effectively uncover and address sales objections. People are always going to have anxieties when it comes to spending company money. A vital skill a salesperson must have is the ability to overcome sales objections with precision and confidence. In this course, we’ll teach you some techniques to employ whenever you face objections, concerns, or pushback from a prospect. It will take you through why objections can be so crucial to landing sales and look at the most effective way to address objections using the LAER model.