Key Account Management – Full Course

You’ve heard of account management, it’s like sales and customer service. But what about key account management? Key account managers define the relationship you have with the big customers you’re selling to. It’s important not to lose these relationships, as they can cost your company a lot of money and waste the valuable time you’ve spent building them. In this course we’ll explain what a key account is, what a key account manager does, and how your business could benefit from one.