Key Account Management – Full Course
You’ve heard of account management, it’s like sales and customer service. But what about key account management? Key account managers define the relationship you have with the big customers you’re selling to. It’s important not to lose these relationships, as they can cost your company a lot of money and waste the valuable time you’ve spent building them. In this course we’ll explain what a key account is, what a key account manager does, and how your business could benefit from one.
Covered in this course:
- What is key account management
- What does a key account manager do
- Ideal characteristics of a key account manager
- Reasons for implementation
- Vital key account management elements