Medicare Advantage Marketing Guidelines for Health Plans
Health plans offering Medicare Advantage Plans must follow federal laws and regulations, including CMS’s marketing and communications regulations. It is imperative for health plans to know what education is required for their agents to understand the guidelines to follow when using marketing materials, what criteria to follow when holding seminars and public events, and when conducting sales appointments.
- Comply with marketing guidelines for Medicare Advantage Plans
- Requirements for agent education
- Criteria for seminars and public events
- Criteria for sales appointments