YouTube – What is YouTube
YouTube evolved from a simple video streaming platform to a social media site, to a global broadcasting network, to the ultimate marketing tool for any business. In this course, we are going to look at how you can use YouTube to grow your brand. We’ll examine how the platform has become the preferred tool of marketers as well what types of content you can create and what would work for you. We’ll also give you tips on how to use YouTube to increase your online presence, grow your channel and refine your brand.
Covered in this course:
- How and why YouTube is now one of the biggest internet platforms in the world
- Why YouTube has become such an important tool for brands and marketers alike
- How people actually use YouTube
- What people expect from content on YouTube
- The most popular types of video on the platform
- Ways to optimize the content you share on YouTube