Help your marketing department employees develop their skills in email marketing, customer marketing, and marketing strategy, with an emphasis on outcomes and KPIs to drive success.
The Customer Journey refers to a path of touch points followed by the customer before making a purchase decision. Reducing your customer’s effort through their journey and delivering high quality of services, you’ll deliver value at each interaction.
Social media marketing is an imperative part of your marketing plan. If you don’t have a strategy for making smart investments in these channels, you’re missing out on marketing opportunities.
Measuring your marketing gives you the data you need to analyze what you’re doing. They demonstrate the effectiveness your marketing campaigns has across all channels and critical in showing value for your marketing budget.
Marketing provides an opportunity to tell your product story. Once you identify and segment your customers based on needs, you then develop specific product stories. This allows you to tailor your solution to each customer.
Face-to-face customer interactions are rare; how do you reach your customers without the message feeling diluted and generic? How do you develop a strategy that is not only effective, but stands out against the many online distractions we face daily?
There’s an ongoing pressures to deliver content at a rapid cadence, with a consistent brand voice. Mastering content is a challenge, measuring the impact of your content strategy tougher still.
After you’ve identified your audience and start building your evergreen content, what’s your next step? It’s really a multi-pronged approach that often comes with regular refinement.
Customer marketing is a team sport, it’s important that you work well with the other teams that have touchpoints with the customer. With that information, define what the role of marketing will be throughout the customer journey after the sale.
Understand how to launch a customer referral program and work better with customer-facing teams as you roll out your customer marketing efforts. These processes will increase your marketing ROI.
Whether you’re using Facebook, Twitter, Pinterest or a combination of all those things, there’s a set of strategies you’ll want to think about that you can employ across all of those channels.
Most of the internet advertising growth today can be attributed to sites like Facebook, Twitter and Instagram and other social sites—and this percentage is always on the rise.
To be successful in marketing, you need a solid understanding on your various buyer personas and how your product can solve their perceived need.
Inbound marketing is an effective marketing channels. Finding success requires a shift in the way you communicate with customers, prioritize resources, work with sales, and budget and measure success.
Measuring and analyzing your KPIs gives an overview of your efforts and allows you find areas of improvement.
Measuring and analyzing your KPIs gives an overview of your efforts and allows you find areas of improvement.
Despite the popularity of new channels, email marketing is here to stay. It can be an effective channel, yet many Marketers are still missing out on email’s full potential.
Although there are many digital channels, email marketing is here to stay. Yet many Marketers are still missing out on email’s full potential.
Inbound marketing is an effective marketing channels. Finding success requires a shift in the way you communicate with customers, prioritize resources, work with sales, and budget and measure success.
It’s important to have a tactical understanding of how to uncover long tail keyword opportunities that can drive highly qualified visitors to your site.
Search engine optimization and pay-per-click (PPC), are incredibly effective ways to drive traffic for your website. But how do you ensure that you’re driving traffic that results in conversions?
f you can master modern events and track ROI, you’ll be a step ahead of the game and be able to uncover new opportunities to directly drive revenue.
If you can master modern events and track ROI, you’ll be a step ahead of the game and be able to uncover new opportunities to directly drive revenue.
Deciding on the right event and the desired outcome, is your first step in driving ROI through the event space. Now you have to take that plan and put it into action.
The modern consumer expects to be able to interact with your brand through a variety of channels. It’s important to maintain a clear message and consistent value propositions.
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