When multi-channel strategy works well, every touch point strengthens engagement and perception of your brand. We’ll show you how to bring it all together.
Marketers who ignore post-funnel marketing opportunities, are losing opportunities to differentiate their business and brand, while uncovering opportunities for revenue.
Capturing and analyzing your Marketing KPIs will give you an overview of your efforts and allow you find areas of improvement.
If you can master modern events–and track ROI–you’ll be a step ahead of the game and will uncover new opportunities to directly drive revenue.
Search engine optimization and PPC are incredibly effective ways to drive traffic for your website–but how do you ensure you’re driving traffic that results in conversions?
Mastering content is a challenge, and measuring the impact of your content strategy tougher still, but this course will help with that.
If you don’t have a strategy for making smart investments in social media channels, you are missing out on marketing opportunity.
Email marketing can be an incredibly effective channel–yet many Marketers are still missing out on email’s full potential.
This course will give you a foundational understanding of how to think strategically to develop, measure and promote a marketing plan.
Getting started with inbound marketing requires a shift in the way you communicate with customers, prioritize resources, work with sales, and budget and measure success.