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Course catalog / Base edition / Marketing

Marketing

Help your marketing department employees develop their skills in email marketing, customer marketing, and marketing strategy, with an emphasis on outcomes and KPIs to drive success.

Course Collection
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Multi-Channel Marketing: Coordination, Cohesion and Results

Multi-Channel Marketing: Coordination, Cohesion and Results

When multi-channel strategy works well, every touch point strengthens engagement and perception of your brand. We’ll show you how to bring it all together.

10 minutes
Customer Marketing

Customer Marketing

Marketers who ignore post-funnel marketing opportunities, are losing opportunities to differentiate their business and brand, while uncovering opportunities for revenue.

15 minutes
Essential KPIs for the Modern Marketer

Essential KPIs for the Modern Marketer

Capturing and analyzing your Marketing KPIs will give you an overview of your efforts and allow you find areas of improvement.

20 minutes
Benefits of Events That Drive ROI

Benefits of Events That Drive ROI

If you can master modern events–and track ROI–you’ll be a step ahead of the game and will uncover new opportunities to directly drive revenue.

20 minutes
A Tactical Guide to SEO and PPC

A Tactical Guide to SEO and PPC

Search engine optimization and PPC are incredibly effective ways to drive traffic for your website–but how do you ensure you’re driving traffic that results in conversions?

10 minutes
Find Your Brand Voice–With Killer Content Marketing

Find Your Brand Voice–With Killer Content Marketing

Mastering content is a challenge, and measuring the impact of your content strategy tougher still, but this course will help with that.

15 minutes
Social Media Marketing

Social Media Marketing

If you don’t have a strategy for making smart investments in social media channels, you are missing out on marketing opportunity.

15 minutes
Email Marketing

Email Marketing

Email marketing can be an incredibly effective channel–yet many Marketers are still missing out on email’s full potential.

10 minutes
Marketing Strategy that Drives Effectiveness

Marketing Strategy that Drives Effectiveness

This course will give you a foundational understanding of how to think strategically to develop, measure and promote a marketing plan.

20 minutes
The Inbound Marketer’s Playbook

The Inbound Marketer’s Playbook

Getting started with inbound marketing requires a shift in the way you communicate with customers, prioritize resources, work with sales, and budget and measure success.

20 minutes

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