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Course catalog / Base edition / Marketing Courses

Marketing Courses

Help your marketing department employees develop their skills in email marketing, customer marketing, and marketing strategy, with an emphasis on outcomes and KPIs to drive success.

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Leading Learning – The Customer Journey

Leading Learning – The Customer Journey

The Customer Journey refers to a path of touch points followed by the customer before making a purchase decision. Reducing your customer’s effort through their journey and delivering high quality of services, you’ll deliver value at each interaction.

20 minutes
Leading Learning – Social Media Marketing

Leading Learning – Social Media Marketing

Social media marketing is an imperative part of your marketing plan. If you don’t have a strategy for making smart investments in these channels, you’re missing out on marketing opportunities.

25 minutes
Leading Learning – Analytics and Marketing Data

Leading Learning – Analytics and Marketing Data

Measuring your marketing gives you the data you need to analyze what you’re doing. They demonstrate the effectiveness your marketing campaigns has across all channels and critical in showing value for your marketing budget.

15 minutes
Leading Learning – Introduction to Marketing

Leading Learning – Introduction to Marketing

Marketing provides an opportunity to tell your product story. Once you identify and segment your customers based on needs, you then develop specific product stories. This allows you to tailor your solution to each customer.

20 minutes
Leading Learning – Digital Marketing Foundations

Leading Learning – Digital Marketing Foundations

Face-to-face customer interactions are rare; how do you reach your customers without the message feeling diluted and generic? How do you develop a strategy that is not only effective, but stands out against the many online distractions we face daily?

20 minutes
Find Your Brand Voice With Killer Content Marketing – Part Two

Find Your Brand Voice With Killer Content Marketing – Part Two

There’s an ongoing pressures to deliver content at a rapid cadence, with a consistent brand voice. Mastering content is a challenge, measuring the impact of your content strategy tougher still.

15 minutes
Find Your Brand Voice With Killer Content Marketing – Part One

Find Your Brand Voice With Killer Content Marketing – Part One

After you’ve identified your audience and start building your evergreen content, what’s your next step? It’s really a multi-pronged approach that often comes with regular refinement.

15 minutes
Customer Marketing – Part Two

Customer Marketing – Part Two

Customer marketing is a team sport, it’s important that you work well with the other teams that have touchpoints with the customer. With that information, define what the role of marketing will be throughout the customer journey after the sale.

15 minutes
Customer Marketing – Part One

Customer Marketing – Part One

Understand how to launch a customer referral program and work better with customer-facing teams as you roll out your customer marketing efforts. These processes will increase your marketing ROI.  

15 minutes
Social Media Marketing – Part Two

Social Media Marketing – Part Two

Whether you’re using Facebook, Twitter, Pinterest or a combination of all those things, there’s a set of strategies you’ll want to think about that you can employ across all of those channels.

15 minutes
Social Media Marketing – Part One

Social Media Marketing – Part One

Most of the internet advertising growth today can be attributed to sites like Facebook, Twitter and Instagram and other social sites—and this percentage is always on the rise. 

15 minutes
The Inbound Marketer’s Playbook – Part Two

The Inbound Marketer’s Playbook – Part Two

To be successful in marketing, you need a solid understanding on your various buyer personas and how your product can solve their perceived need. 

10 minutes
The Inbound Marketer’s Playbook – Part Three

The Inbound Marketer’s Playbook – Part Three

Inbound marketing is an effective marketing channels. Finding success requires a shift in the way you communicate with customers, prioritize resources, work with sales, and budget and measure success.

10 minutes
Essential KPIs for the Modern Marketer – Part One

Essential KPIs for the Modern Marketer – Part One

Measuring and analyzing your KPIs gives an overview of your efforts and allows you find areas of improvement.

10 minutes
Essential KPIs for the Modern Marketer – Part Two

Essential KPIs for the Modern Marketer – Part Two

Measuring and analyzing your KPIs gives an overview of your efforts and allows you find areas of improvement.

10 minutes
Email Marketing – Part One

Email Marketing – Part One

Despite the popularity of new channels, email marketing is here to stay. It can be an effective channel, yet many Marketers are still missing out on email’s full potential.

5 minutes
Email Marketing – Part Two

Email Marketing – Part Two

Although there are many digital channels, email marketing is here to stay. Yet many Marketers are still missing out on email’s full potential. 

10 minutes
The Inbound Marketer’s Playbook – Part One

The Inbound Marketer’s Playbook – Part One

Inbound marketing is an effective marketing channels. Finding success requires a shift in the way you communicate with customers, prioritize resources, work with sales, and budget and measure success.

10 minutes
A Tactical Guide to SEO and PPC – Part Two

A Tactical Guide to SEO and PPC – Part Two

It’s important to have a tactical understanding of how to uncover long tail keyword opportunities that can drive highly qualified visitors to your site. 

5 minutes
A Tactical Guide to SEO and PPC – Part One

A Tactical Guide to SEO and PPC – Part One

Search engine optimization and pay-per-click (PPC), are incredibly effective ways to drive traffic for your website. But how do you ensure that you’re driving traffic that results in conversions? 

5 minutes
Benefits of Events that Drive ROI – Part One

Benefits of Events that Drive ROI – Part One

f you can master modern events and track ROI, you’ll be a step ahead of the game and be able to uncover new opportunities to directly drive revenue.  

5 minutes
Benefits of Events that Drive ROI – Part Two

Benefits of Events that Drive ROI – Part Two

If you can master modern events and track ROI, you’ll be a step ahead of the game and be able to uncover new opportunities to directly drive revenue. 

5 minutes
Benefits of Events that Drive ROI – Part Three

Benefits of Events that Drive ROI – Part Three

Deciding on the right event and the desired outcome, is your first step in driving ROI through the event space. Now you have to take that plan and put it into action. 

5 minutes
Multi-Channel Marketing: Coordination, Cohesion and Results

Multi-Channel Marketing: Coordination, Cohesion and Results

The modern consumer expects to be able to interact with your brand through a variety of channels. It’s important to maintain a clear message and consistent value propositions.

10 minutes
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