TRAINING COURSE CATALOG

A Tactical Guide to SEO and PPC – Part One

Search engine optimization and pay-per-click (PPC), are incredibly effective ways to drive traffic for your website. But how do you ensure that you're driving traffic that results in conversions? 

English (US)

5 Minutes

A Tactical Guide to SEO and PPC – Part Two

It's important to have a tactical understanding of how to uncover long tail keyword opportunities that can drive highly qualified visitors to your site. 

English (US)

10 Minutes

Email Marketing – Part One

Despite the popularity of new channels, email marketing is here to stay. It can be an effective channel, yet many Marketers are still missing out on email’s full potential.

English (US)

5 Minutes

Email Marketing – Part Two

Although there are many digital channels, email marketing is here to stay. Yet many Marketers are still missing out on email’s full potential. 

English (US)

10 Minutes

Social Media Marketing – Part One

Most of the internet advertising growth today can be attributed to sites like Facebook, Twitter and Instagram and other social sites—and this percentage is always on the rise. 

English (US)

15 Minutes

Social Media Marketing – Part Two

Whether you're using Facebook, Twitter, Pinterest or a combination of all those things, there's a set of strategies you'll want to think about that you can employ across all of those channels.

English (US)

15 Minutes

Communication in Sales

It’s important to remember that you’ll be communicating with many different people about many different topics in selling. Sometimes, you’ll be communicating one-on-one; other times, you’ll be communicating with a group.

English (US)

15 Minutes

Understanding Sales Objections

If you truly understand your prospect’s business, it’s much easier to present a solution that addresses the perceived need and reasons to buy it now. Understanding and building trust is imperative.

English (US)

15 Minutes

Adaptive Selling

Adaptive selling allows you to listen, understand the customer’s needs, and then adapt your conversation and presentation accordingly. Adaptive selling is easy once you establish a relationship with the customer. 

English (US)

15 Minutes

The 7-Step Selling Process

In sales, it’s critical to understand the importance of identifying potential new customers. Without new customers, businesses would ultimately die. Great salespeople are constantly looking for new prospective customers everywhere.

English (US)

10 Minutes

Ethical Communication in Sales

Ethical, straightforward communication should happen internally within your company and externally to your customers. Organizations have values, just like people. Do you understand your companies value statement and embody it?

English (US)

10 Minutes

Mastering Digital Connections

Buyers and customers have changed, but how you reach them has changed dramatically. Potential customers have access to information on social channels and use it to empower their decision making.

English (US)

10 Minutes

Making Ethical Decisions

Ethics, as it relates to business, involves the principles and moral problems an individual or an organization follows in the course of conducting business. 

English (US)

10 Minutes

Marketing Strategies that Drive Effectiveness

Understanding of how to think strategically to develop, measure and promote a marketing plan, helps you bridge the gap between activities and results. 

English (US)

20 Minutes

Multi-Channel Marketing – Coordination, Cohesion and Results

The modern consumer expects to be able to interact with your brand through a variety of channels. It's important to maintain a clear message and consistent value propositions. 

English (US)

10 Minutes

Essential KPIs for the Modern Marketer – Part One

Measuring and analyzing your KPIs gives an overview of your efforts and allows you find areas of improvement.

English (US)

10 Minutes

Closing with Confidence in Sales

Closing is the most natural part of the sales process, but many have a fear of failure. Ensure you’re in alignment with your customer, and minimizes those fears of failure and tension. 

English (US)

10 Minutes

Time Management-Tips for Success

Now that you’ve enhanced the quality of your selling skills thought the previous nine modules, this course helps you work more efficiently and sustainably. Turn time management into a strategic advantage.

English (US)

10 Minutes

Prospecting with Ease

Create a healthy and sustainable sales funnel by developing an effective prospecting game plan and approach. This course helps you minimize prospecting anxiety by keeping the process simple and systematic.

Spanish (Latin American)

10 Minutes

Prospecting with Ease

Create a healthy and sustainable sales funnel by developing an effective prospecting game plan and approach. This course helps you minimize prospecting anxiety by keeping the process simple and systematic.

German

15 Minutes

Claim or Create Value in Negotiations

If you use competitive tactics to claim the biggest piece of the pie, you can put the other party on the defensive. So how do you create value in negotiations? 

English (US)

10 Minutes

Navigating the Sale

Most aspects of the sale can be negotiated, including price, contract, terms, delivery, services, and more. Agreeing on each one of these aspects, will move your prospect through the funnel. 

English (US)

10 Minutes

Creating an Effective Sales Proposal

A sales proposal should address your customers’ needs and confirm their decision to buy your product. A good proposal identifies the specific terms of the sale, including pricing, and delivery.

English (US)

10 Minutes

Overcoming Sales Obstacles

Rejection is a reality that all sales professionals will deal with occasionally, no matter how experienced or skilled you are; it comes with the territory.

English (US)

10 Minutes