A Tactical Guide to SEO and PPC
Search engine optimization and PPC are incredibly effective ways to drive traffic for your website–but how do you ensure you’re driving traffic that results in conversions? When it comes to SEO, how can you amplify your efforts? And when it comes to PPC, how do you know you’re making the most of your spend?
- Uncover long-tail keyword opportunities that can drive highly-qualified visitors to your site
- Maximize the utility of your online advertising spend through better segmentation, A/B testing and measurement
- Embrace new marketing strategies while avoiding common mistakes that hurt quality
